Guide pages are dated to the work that established the practice.
1700s
1790s
- 1797Rule of Thirds
1800s
1830s
- 1834Weber-Fechner Law
- 1835Golden Ratio
1880s
1890s
- 1896Pareto Principle
1900s
1900s
- 1901Ebbinghaus Illusion
- 1908Yerkes-Dodson Law
1910s
1920s
- 1927Zeigarnik Effect
- 1929Chesterton’s Fence
1930s
- 1933Von Restorff Effect
- 1935Stroop Effect
1940s
- 1943Survivorship Bias
- 1949Zipf’s Law
1950s
- 1952Hick’s Law
- 1953Canons of Page Construction
- 1954Fitts’s Law
- 1956Gutenberg Principle
- 1956Miller’s Law
1960s
- 1968Conway’s Law
1970s
- 1970Uncanny Valley
- 1975Gall’s Law
- 1975Goodhart’s Law
- 1976Dieter Rams’ 10 Principles
- 1978Human-in-the-Loop
- 1979Hofstadter’s Law
1980s
- 1980Postel’s Law
- 1981Grid and Hierarchy
- 1981Power Law of Practice
- 1981Universal Icons
- 1982Doherty Threshold
- 1983Data Visualization
- 1984Progressive Disclosure
- 1984Tesler’s Law
- 1987Shneiderman’s Eight Golden Rules
- 1988Cognitive Load Theory
- 1988Norman’s Principles
- 1989Curse of Knowledge
1990s
- 1993Peak-End Rule
- 1994Nielsen’s 10 Heuristics
- 1995Aesthetic-Usability Effect
- 1995Out-of-the-Loop Problem
- 1996Automation Bias
- 1997Steering Law
- 1998Navigation Patterns
- 1999WCAG and POUR
2000s
2000s
- 2000Jakob’s Law
- 2003Tognazzini’s First Principles
- 2004Paradox of Choice
- 2006Contour Bias
- 2006Eye Scanning Patterns
- 2009Fogg Behavior Model
- 2009UI Tenets and Traps
2010s
- 2012IKEA Effect
- 2014Hook Model
- 2019Microsoft’s 18 AI Guidelines