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Reading and Attention

• Eye Scanning Patterns
• Visual Search
• Banner Blindness
• Gutenberg Principle
• Line Length
• Navigation Patterns
• Cognitive Models of Information Retrieval

Visual Design

• Data Visualization
• Chartjunk
• Ebbinghaus Illusion
• Müller-Lyer Illusion
• Gestalt Principles
• Negative Space
• Grid and Hierarchy
• Golden Ratio
• Silver Ratio
• Aspect Ratio
• Rule of Thirds
• Rule of Odds
• Canons of Page Construction
• Progressive Disclosure
• Universal Icons
• Picture Superiority Effect

Heuristics and Principles

• Chesterton’s Fence
• Microsoft’s 18 AI Guidelines
• Nielsen’s 10 Heuristics
• Norman’s Principles
• Principle of Least Astonishment
• Rams’ 10 Principles
• Shneiderman’s Eight Golden Rules
• Tognazzini’s First Principles
• UI Tenets and Traps
• WCAG and POUR
• Curb Cut Effect

Cognitive Laws

• Aesthetic-Usability Effect
• Alarm Fatigue
• Ambiguity Effect
• Anchoring Effect
• Change Blindness
• Cognitive Load Theory
• Contour Bias
• Conway’s Law
• Curse of Knowledge
• Dark Patterns
• Doherty Threshold
• Fitts’s Law
• Fogg Behavior Model
• Gall’s Law
• Goodhart’s Law
• Hick’s Law
• Hofstadter’s Law
• Hook Model
• Human-in-the-Loop
• IKEA Effect
• Jakob’s Law
• Miller’s Law
• Out-of-the-Loop Problem
• Explainability
• Principle of Least Privilege
• Paradox of Choice
• Decision Fatigue
• Satisficing
• Choice Architecture
• Nudge Theory
• Default Effect
• Denomination Effect
• Social Proof
• Automation Bias
• Pareto Principle
• Peak-End Rule
• Postel’s Law
• Power Law of Practice
• Processing Fluency
• Serial Position Effect
• Steering Law
• Stroop Effect
• Survivorship Bias
• Lindy Effect
• Tesler’s Law
• Uncanny Valley
• Von Restorff Effect
• Weber-Fechner Law
• Yerkes-Dodson Law
• Zeigarnik Effect
• Zipf’s Law