About

Who makes this site, and why it exists.

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Patrick Neeman

Patrick Neeman is a UX and product design leader who has spent his career making software easier for the people who have to use it. He writes long-form about UX and AI — on Medium, Substack, and LinkedIn — for designers, product managers, and user researchers navigating how the craft is changing.

He has been writing about usability for a long time under the name Usability Counts, and is the creator of the UX Drinking Game — proof that heuristics are more fun when there are stakes.

His current work sits at the intersection of design practice and AI: how models change what designers make, how teams work, and which of the old rules still hold. Spoiler: most of them do, which is why this site exists.

About This Site

UX Guidelines is a working reference for the research-backed rules of interface design — the scanning patterns, cognitive laws, heuristics, and principles that keep showing up in good products decade after decade.

Every law gets the same treatment: where it came from and who found it, what it actually says, and what it means in practice — including what changes, and what doesn’t, in the age of AI. The illustrations share one visual language: skeleton screens, grey blocks, and a single blue accent, so the idea carries the weight instead of the artwork.

Start anywhere. The site map lists every page, and the glossary covers every term. Left and right arrow keys move between pages.