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• Glossary
• People
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Reading and Attention

• Eye Scanning Patterns
• Gutenberg Principle
• Navigation Patterns

Visual Design

• Data Visualization
• Gestalt Principles
• Grid and Hierarchy
• Progressive Disclosure
• Universal Icons

Heuristics and Principles

• Chesterton’s Fence
• Nielsen’s 10 Heuristics
• Norman’s Principles
• Rams’ 10 Principles
• Shneiderman’s Eight Golden Rules
• Tognazzini’s First Principles
• WCAG and POUR

Cognitive Laws

• Aesthetic-Usability Effect
• Cognitive Load Theory
• Contour Bias
• Conway’s Law
• Curse of Knowledge
• Doherty Threshold
• Fitts’s Law
• Fogg Behavior Model
• Gall’s Law
• Goodhart’s Law
• Hick’s Law
• Hofstadter’s Law
• Hook Model
• IKEA Effect
• Jakob’s Law
• Miller’s Law
• Paradox of Choice
• Automation Bias
• Pareto Principle
• Peak-End Rule
• Postel’s Law
• Power Law of Practice
• Serial Position Effect
• Steering Law
• Tesler’s Law
• Uncanny Valley
• Von Restorff Effect
• Weber-Fechner Law
• Yerkes-Dodson Law
• Zeigarnik Effect